Campaign Asia11h
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...
Campaign Asia11h
Meta launches AI accelerator programme in Singapore
Facebook parent company Meta has announced plans to launch a Singapore-focused AI incubator programme which will support 100 ...
Campaign Asia11h
Five key takeaways from Google's defense against the DOJ
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech ...
Campaign Asia13h
How the right audience data can future-proof your marketing strategy
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements ...
Campaign Asia12h
Trent Lloyd
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd ...