EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...

Facebook parent company Meta has announced plans to launch a Singapore-focused AI incubator programme which will support 100 ...

As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech ...

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements ...

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd ...

Unilever's former chief financial officer, Graeme Pitkethly, says it has become “more difficult” for companies to justify ...

The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly ...

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare ...

With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

The lesson for CMOs is clear: Diversify your media mix. Relying too heavily on Google’s ad-tech stack puts your brand at risk ...